Marketing Campaign Planning Checklist: 10 Steps To Superior Results

As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of direction – Marketers often do a great job designing a campaign but miss the most

How To Build An Authentic Brand

The leading marketing gurus of the world express it in different ways, but all agree that the current market is ripe with theories, cases, and success stories centred on human brands. The key words within this growing market are authentic marketing and human brands. Different Generations: One Voice Philip Kotler, one of the Grand Old Men of marketing, dubs the phenomenon Marketing 3.0. In his book with the same name, he refers to marketing managers and communicators who have “the

Grow Your E-Commerce Sales With This List of Creative Marketing Ideas

We’ve written before about the features and functionality that are critical to your e-commerce website building awareness, adoption, and growing sales with this e-commerce features checklist. There are also some critical steps that you should take when launching your e-commerce strategy. Ecommerce Marketing Strategy Checklist Make an amazing first impression with a beautiful site that’s targeted to your buyers. Visuals matter so invest in photos and videos that best represent your products. Simplify your site’s navigation to focus

Postaga: An Intelligent Outreach Campaign Platform Powered By AI

If your company is doing outreach, there’s no doubt that email is a critical medium to get it done. Whether it’s pitching an influencer or publication on a story, a podcaster for an interview, sales outreach, or attempting to write valued content for a site in order to attain a backlink. The process for outreach campaigns is: Identify your opportunities and find the right people to contact. Develop your pitch and cadence to make your