Public Relations Articles
Public relations (PR) is a strategic communication process that helps businesses build and maintain positive relationships with their target audiences. Effective PR involves leveraging various channels and tactics to shape public perception, manage reputation, and drive business growth. Key subtopics within public relations include media relations, crisis management, influencer marketing, thought leadership, and social media PR. By implementing a comprehensive PR strategy, companies can increase brand awareness, establish credibility, and ultimately drive more sales. Explore the articles below to learn more about how public relations can help you build and protect your brand reputation.
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Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage
Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products and how they tell their stories. At Market Mentors, LLC, a fully integrated marketing, advertising, and public relations (PR) agency…
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Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence
Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to rise. If you’re struggling to surface the signal from the noise, it’s time to rethink your toolkit. Brandwatch Brandwatch is…
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Basecamp: From Scattered Client or Campaign Management to Streamlined in One Simple Platform
Marketing teams are the epicenter of campaigns, clients, and constant deadlines — but too often, their tools are scattered, overwhelming, or downright chaotic. If you’re hopping between spreadsheets, Slack, emails, and yet another project management app that never quite fits, you’re not alone. You’ve probably tried your share of tools that promised to solve your chaos. Yet, here you are.…
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The Harsh Truth About Agency Margins and the Smarter Path Forward
Before the pandemic, I encouraged my employees to find new opportunities. When the last one did, I shifted my focus to being a fractional CMO. I didn’t want to close my doors; I cared deeply for my staff, was passionate about helping my clients, and was proud of our growth and achievements. But I was tired. I grew weary of…
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Converged, Cross-Channel, Integrated, Multichannel, Omnichannel, Unified Marketing Strategies: Understanding the Difference
Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now consider how their messages travel, evolve, and resonate across every touchpoint. Below is a comprehensive guide to today’s most crucial cross-media marketing strategies, explaining how each works, how they differ, and what it takes to implement…
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How to Pitch an Influencer, Blogger, or Journalist
Every day, I receive pitches from PR professionals, marketers, and startup founders hoping to get featured on Martech Zone. Most fail miserably. But occasionally, one lands perfectly in my inbox: relevant, respectful of my time, and rich with material I can use. Here’s a video that shows how an effective pitch works from a publisher’s perspective. Years ago, I received…
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How NOT to Pitch to an Influencer, Blogger, or Journalist
I recently received this email from a public relations (PR) professional asking if I’d cover their client’s latest acquisition on Martech Zone. The entire body of the email (minus the contact signature) read as follows: [Client Name] is expanding its international business and services by acquiring a UK-based multimedia service provider next week, further strengthening its global footprint and reaching…
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CELUM: Power Your Brand with Seamless Product Content Collaboration
Managing product and brand content across digital channels, partner networks, and internal teams can be overwhelming, especially for large manufacturing, retail, and B2B enterprises. Disconnected workflows, duplicated assets, and compliance errors waste time, impact consistency, and delay go-to-market speed. High-performing marketing and communications teams at large organizations have solved this by turning to a centralized content supply chain solution. They…
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Public Relations Disasters That Should Have Been Avoided: Lessons from Recent High-Profile Failures
Public relations (PR) failures often stem from missteps by PR professionals or firms, such as poor planning, cultural insensitivity, inadequate crisis management, or tone-deaf communication. These errors can exacerbate public reactions, damage reputations, and result in financial or legal consequences. Table of ContentsCommon Types of PR FailuresPublic Relations Failure ExamplesNike’s Marathon Campaign Backlash (2025)Ulta Beauty’s Insensitive Email Newsletter (2022)Fearey Agency’s…
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Why Your Mobile App’s Future Depends on Getting the Launch Right the First Time
When you launch a mobile app, the early user feedback, ratings, and engagement data are heavily weighted by app stores like Apple’s App Store and Google Play in determining your app’s visibility and ranking. If these signals are negative early on, it becomes exponentially harder to recover, even if you later fix problems or improve the app. Here’s why a…