Every marketer knows that today’s consumers want a personalized experience; that they’re no longer content with just being another number amongst thousands of invoicing records. In fact, the McKinsey research company estimates that creating a personalized shopping experience can boost revenue by up to 30%. However, while marketers may well be making the effort to customize their communications with their customers, many are failing to adopt the same approach for their email outreach prospects. If customers are looking for personalization, it can reasonably be assumed that influencers, bloggers, and website owners will be looking for
Inbound marketing is great. You create content. You drive traffic to your website. You convert some of that traffic and sell your products and services. But… The reality is that it’s harder than ever to get a first-page Google result and drive organic traffic. Content marketing is becoming ferociously competitive. Organic reach on social media channels is continuing to decline. So if you too have noticed that inbound marketing just isn’t enough anymore, you’ll need to give it that extra push to get the results you’re after. And that’s where outbound email marketing comes in.
It seems every week, I’m seeing or learning another acronym. Well, time to share them all in one nice post thanks to the team at Blueadz, who made this amazing infographic, 60 Marketing & Sales Acronyms Everyone Needs to Know. Sales Acronyms ABC: Always Be Closing This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works. To be an effective sales person means you’ll need to ABC. AE: Account Executive This is a sales team member that closes deals with sales qualified
I consider myself a minimalist in content marketing. I don’t like complicated calendars, schedulers and planning tools—to me, they make the process more complicated than it needs to be. Not to mention, they make content marketers rigid. If you’re using a 6-month content calendar planning tool—that your company is paying for—you feel obligated to stick to every detail of that plan. However, the best content marketers are agile, ready to shift content around as schedules change, events arise or requests are made. I am both a minimalist and resourceful in my work, so while I
As DK New Media continues to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their strategies that prevent them from meeting their maximum potential. I’ve been developing an on-demand digital marketing curriculum with a regional university to help bridge this gap. It’s based on the framework I use for all our clients documented graphically in our Agile Marketing Journey. Along with the journey, I want digital marketing specialists to always have a process when sitting down to plan out any initiative. I called this checklist the Marketing Initiative Worksheet –