Public relations has changed significantly with the explosion of media outlets in the digital era. No longer is it enough to pitch a few outlets and put together a monthly list of mentions of your brand. Today, the modern public relations professional has to handle an ever-growing list of influencers and publications, then prove the impact that they’re having on a brand. PR software has evolved from simple press release distribution to modern relationship management
It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing acronym, or sales and marketing technology acronym you’re seeking: Sales & Marketing Acronyms and Abbreviations (A) ABC – Always Be Closing: This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works.
TV and print reporters interview experts on all kinds of topics, from how to design a home office to the best ways to save for retirement. As an expert in your field, you may be called to participate in a broadcast segment or print article, which can be a great way to build your brand and share a positive message about your company. Here are five tips for ensuring a positive, productive media experience. When
If you were spending an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people we know and like more credible than a stranger’s recommendation — it’s just human nature. That’s also why business-to-consumer (B2C) brands invest in influencer campaigns — friendly recommendations are an incredibly powerful advertising tool. It
I’m working with a prospect right now that knows they require assistance with their digital presence and inbound marketing efforts… but they don’t know where to start nor the path necessary to get where they need. While I’ve written extensively about the agile marketing journey to develop your marketing maturity, I’m not sure I’ve ever written about the elements necessary for success. As I’m working with this client, I’ve been interviewing their sales, marketing, and
Finding the right promotional tool which not only reaches the audience but creates a connection with the viewers is a difficult thing. Over the past few years, marketers have been focused on this issue, testing and investing in various methods to see which one works best. And to nobody’s surprise, content marketing held the number one spot in the world of advertising. Many assume that content marketing has been around only for the past few