Specific, Measurable, Achievable, Relevant, and Time-Bound

SMART is the acronym for Specific, Measurable, Achievable, Relevant, and Time-Bound.

The 5 goal setting criteria for better business results in project management, employee performance, and employee development. Goals must be specific, measurable, achievable, relevant, and time-bound. The term was first proposed by George T. Doran in the November 1981 issue of Management Review.

  • Abbreviation: SMART

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.