SMART

Specific, Measurable, Achievable, Relevant, and Time-Bound

SMART is the acronym for Specific, Measurable, Achievable, Relevant, and Time-Bound.

The 5 goal setting criteria for better business results in project management, employee performance, and employee development. Goals must be specific, measurable, achievable, relevant, and time-bound. The term was first proposed by George T. Doran in the November 1981 issue of Management Review.

  • Abbreviation: SMART
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