Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Consultants, Contractors, and Employees: Where Are We Heading?
Often, I hear the screams of pain when we turn to external consultants or contractors to get work completed. It's a delicate situation - sometimes employees feel like they are being betrayed that you're going external. Quite honestly, there's a…
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Borders Live at 01: Borders vs. Amazon Email Marketing
If you don't have a Borders store around you, I'm sorry. If you do, you might like this site that Borders has launched, Borders Live at 01: 1.webp" alt="Borders Store01" /> Wow... books, live music and Seattle's Best Coffee !…
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Kiss Theory Good Bye: The Five Crippling Habits of Companies
Yesterday, I completed reading Starfish and the Spider: The Unstoppable Power of Leaderless Organizations . If I were to rank it, it may be a 3 or 4 out of 10. It's a quick read and the message behind it…
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Stealing the Bait from Phishers
Have you ever gone fishing where you keep dropping your line and a few minutes later your bait is gone? Eventually, you pick up your line and go elsewhere, don't you? What if we applied this to Phishing? Perhaps every…
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Would Your Company Blog If Your Life Depended On It?
Some folks think bloggers are hunkered down in our basements with boxes of pizza and Mountain Dew everywhere. There's another view of bloggers that you might not be aware of. Bloggers are social people who crave communication (and sometimes attention!).…
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The Best Resources to Ramp Up Your Corporate Blogging Strategies
In preparation for speaking to a local business group about Corporate Blogging, I've gathered quite a few resources from many sites. I would be remiss if I didn't publicly thank them. I'm also providing a handout to folks with resources…
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What is Net Neutrality?
The term Net Neutrality was coined by Columbia University media law professor Tim Wu in 2003. The questions raised in discussions of open access and network neutrality are basic to both telecommunications and innovation policy. The promotion of network neutrality is no…
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The Blogging Triangle: 3 Elements of Success
I've been working on my presentation on Corporate Blogging this week. The book discussion today regarding Digital Aboriginal really sparked both my enthusiasm and my thoughts on what my theme should be. Though I'm going to discuss the advantages and…









