Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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PageRank: Newton’s Gravitational Theory Applied
Newton’s theory of gravitation states that the force between two masses is proportional to the product of the two masses and inversely proportional to the square of the distance between those masses: The Gravitational Theory Explained: F is the magnitude…
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Where do I put my Corporate Blog?
Friday, after a regional conference, there was some great networking and I fielded a lot of questions. I’m going to push for a longer presentation next time, and hope to make it more interactive – it seems like there was…
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The Black Swan and Peanut Butter and Jelly Sandwiches
A few weeks ago I used a service to do an analysis of my blog to see what reading level it was written at. I was a bit taken aback that the site is at a Junior High School level.…
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I just sent $1000 to Noah!
Sorry for the late run on this! We sent a list of the entries to Ade with each entry having a random number associated (using the RAND function in Excel and then sorting the column). We then had Hannes select…
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Should Web 2.0 Design be Scrapped?
Elliot Jay Stocks is putting out the battle cry for designers… abandon the Web 2.0 look and fight your clients who push for it. NOTE: Be sure to visit Elliot’s site, the design is absolutely stunning. I disagree with Elliot…
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The Dirty Secret of Email Service Providers and Internet Service Providers
There’s a dirty secret in the email marketing industry. It’s the elephant in the room that no one talks about. No one can talk about it for fear of retribution by the very people who are supposed to be policing…
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WordPress: Track Site Searches with Google Analytics
Google Analytics has a nice feature, the ability to track internal searches on your site. If you’re running a WordPress blog, there’s quite a simple way to set up Google Analytics Site Search: Select your site in Google Analytics and…
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Mass Behavior: Herd Succumbs To Its Own Theory
My content on the site has been a little light the last couple of weeks – it will pick up soon. I’ve been much more active reading, speaking, and working the previous month, affecting the blog. Though the content is…
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Blogs Versus Forums: Which One Is Right For Your Marketing Efforts
A frequent concern that is brought up when discussing corporate blogging as a business strategy is the fear of customers airing their complaints. When this question was posed in a class I did last week; I missed a critical point…
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What’s Passing You By?
Yesterday, I had lunch with a good friend of mine, Bill. Bill and I discussed that awkward moment where failure changes into success. I think genuinely talented people can visualize risk and reward and act accordingly. They jump at the…
