Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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American Managers are Spoiled…
American Managers are spoiled. Some are even brats. Imagine managing on an island. Your island has limited human resources, was hours away from anything, and you spoke a different language. Attracting employees to your island is difficult due to the…
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What’s Your Corporate Caring Strategy?
I was attending church this weekend and heard a fantastic quote: People don't care how much you know until they know how much you care ! That said, the question relates directly back to your marketing efforts...
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PowerPoint Keyboard Shortcuts
It doesn't take much to get me excited. I was in a PowerPoint training class the other day. The class was okay... I got a couple of tips and a nice list of keyboard shortcuts. The best keyboard shortcut isn't…
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Scope Creep: Less = More
I've wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There's a flip side…
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Open = Growth
I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central…
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The New Breakfast Beverage – Mountain Dew?
Listening to the radio on my way to work is a quiet time for me. Regardless of traffic, I am a happy camper. Traffic slowdowns? No problemo... my DJs will pull me through and start the day off right... Until…