I was at Church this weekend and heard a fantastic quote:
People don't care how much you know until they know how much you care!
That said, the question relates directly back to your marketing efforts. We always talk about Advertising & Marketing as this cohesive strategy. Isn't the truth that our “Caring” is just as important? My guess is that Caring is just as important as any Advertising Strategy, Marketing Strategy, Research and Development, or even your actual product.
What's your company's “Caring” Strategy?