Content Marketing
Video: Blogs in Plain English

Another great video from Common Craft found via Ade’s blog:
Some constructive criticism, though… this video really missed the boat on the technology behind blogging – things like pings, trackbacks and search engine optimization.
Blogging is the High Octane Fuel for the Search Engine
What the video does not speak to is the power of blogging in accelerating topics to search engine results. The more that people write about your blog post, the more audience you reach. The more audience you reach, the better your search engine ranking. The better your search engine results, the more audience you reach via search.