B2B – LinkedIn or Facebook?

linkedin vs facebook b2b

This is an interesting infographic from Unbounce and Bop Design that points to the strengths and weaknesses of LinkedIn and Facebook for Business to Business (B2B) marketing. My two cents on this is that the platform doesn’t matter nearly as much as your strategy and talent to engage. The message this infographic brings is that you shouldn’t rule out Facebook for your B2B efforts… but I would leave the real results to what you find out with your brand!

For B2B marketers, conventional wisdom says that LinkedIn is the best social media platform to reach business decision makers. It’s built for business networking so you would think LinkedIn would be better for marketing to B2B customers. Let’s look at some stats…

Linkedin vs Facebook B2B Infographic

What do you think?

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