E-commerce and Retail
E-commerce and retail technologies are transforming the way businesses sell products and services online. From building online stores to optimizing checkout processes and managing shipping and logistics, these tools and strategies help companies create seamless shopping experiences for their customers. Key subtopics within ecommerce and retail include ecommerce platforms, payment gateways, conversion rate optimization, product information management, and order fulfillment. Whether you’re a small business just starting out with ecommerce or a large retailer looking to optimize your online operations, staying up-to-date with the latest trends and best practices is essential for success. Explore the articles below to learn more about how ecommerce and retail technologies can help you grow your business.
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Marketers: Recognize These Behaviours Central to British Buying
Did you see what I did there? This Midwesterner used the British spelling of behaviour rather than behavior. I just wanted to prove to everyone how worldly I am... or not. I've actually never been to the United Kingdom despite…
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5 Design Elements that Work Well for Mobile Conversion
Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding…
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Bluecore’s Real-Time Decisioning Platform for eTail
You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can…
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The Ultimate Guide: How to Sell on Amazon
This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an e-commerce expert who co-founded One Click Ventures, which owns three large e-retailers in the eyeglass industry. One topic we touched on was the importance…
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Appearance Isn’t Everything: A Checklist To Make Sure Your Website Is Functional, Not Just Beautiful
Many years ago, I was speaking at an event with Aaron Kahlow , a social media marketing expert. In his presentation, Aaron spoke about the investment in and return of a website. Specifically, he discussed the analogy of companies designing and…
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Complete™: Cross-Border Commerce from Translation, Shopping, through Fulfillment
Tony Bianco’s designs have been highly sought after in Australia for over forty years, and now the brand has catapulted into the world’s most influential fashion magazines and best-dressed lists by Australian models. Today, many top celebrities and models in…
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A 5-Step Plan to Optimize Your Checkout for Shoppers.
According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has…
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TurnTo: Syndicate Reviews with Your Product’s Distributors
Syndication is a highly effective way for online retailers to quickly increase the volume of product ratings and reviews (reviews) they display. Brands, typically first to collect this valuable user generated content (UGC), are eager for retailers to feature these…
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7 Lessons For Retail In The Age of E-Commerce
E-commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re…
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Baking in “Intelligence” to Drive-to-Web Campaigns
The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results.…