Marketing & Sales Videos Mobile Marketing, Messaging, and Apps Social Media & Influencer Marketing

Video: What is Integrated Advertising?

Douglas KarrSep 23, 2012

Less than a minute

We often provide evidence to our clients that multi-channel marketing is the ideal means of increasing results throughout all the channels, not just one. We’ve written about the advent of Social Television, but advertising models around traditional television are changing as well, incorporating applications, mobile technologies and social media. This is a great video from BBR/ Saatchi & Saatchi explaining integrated advertising.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Related Martech Zone Content

A List of the Most Popular Social Video Sites (Growth, Features, and Strategies)

Optimizing Your Marketing Videos for Maximum Search Engine Impact

Understanding and Combating Ad Fraud: A Comprehensive Guide

What Is Performance Marketing? A Guide to Driving Measurable Results in 2024

Douglas Karr

Adblock Detected