Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Seriously… Stop Writing for Search Engines
I’ve rewritten this article several times over the past 20 years, and I’ve never stopped advising clients with the same advice. Stop writing for search engines! My reputation as an…
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Unlocking the Power of Email Marketing: ROI Insights and Benchmarks for 2025
Email marketing remains a steadfast beacon of profitability. As of September 2025, with 4.48 billion people worldwide relying on email as their primary communication tool—a figure projected to increase to…
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The 12 Most Annoying Website Design Flaws Ever
Web design has undergone significant evolution over the past two decades. In the early days, websites were more like experiments—no standards, little consistency, and plenty of design chaos. Over time,…
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Postwise: Grow Your Following on Twitter, LinkedIn, and Threads With AI Ghostwriter
Every creator knows the pressure of producing fresh, engaging content every single day. You want to grow your audience, keep them engaged, and stay relevant across multiple platforms—but staring at…
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Digital Marketing for Beginners: How to Start in 2025
The Digital Marketing Landscape in 2025 In our increasingly connected world, digital marketing has transformed from an optional business strategy to an absolute necessity. By 2025, the digital landscape has evolved at…
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How AI Can Help You With Your SEO Strategy
Most marketing teams know the drill. Hours vanish into spreadsheets, competitors seem to publish the right content before you do, and the search rankings never sit still long enough to…
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Business Cards Are Dead, Aren’t They? How To Optimize Your Mobile vCard
For decades, the business card was the marketer’s and salesperson’s badge of introduction. It was the tangible token of credibility—slid across a boardroom table, clipped to a brochure, or tucked…
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GMass: Capture Instant Feedback with One-Click Email Polls
Collecting feedback should be simple, but it rarely is. Traditional surveys demand extra clicks, new browser tabs, and sometimes even sign-ins—adding friction that kills response rates. Worse, embedding an HTML…
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How Restricting Ads Increased My Ad Revenue
For years, publishers have wrestled with the trade-off between maximizing ad revenue and delivering a smooth, valuable experience for readers. Too often, websites fall into the trap of prioritizing short-term…
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The Rise of AI Agents in E-Commerce: What They Are, How They Work, and Why They Matter
Artificial intelligence (AI) has been steadily reshaping digital commerce for years; however, the emergence of agentic AI marks a significant shift in this evolution. Instead of being limited to narrow,…
