E-commerce and Retail
E-commerce and retail technologies are transforming the way businesses sell products and services online. From building online stores to optimizing checkout processes and managing shipping and logistics, these tools and strategies help companies create seamless shopping experiences for their customers. Key subtopics within ecommerce and retail include ecommerce platforms, payment gateways, conversion rate optimization, product information management, and order fulfillment. Whether you’re a small business just starting out with ecommerce or a large retailer looking to optimize your online operations, staying up-to-date with the latest trends and best practices is essential for success. Explore the articles below to learn more about how ecommerce and retail technologies can help you grow your business.
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Pre-Purchase Habits of Shoppers
The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it's really…
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The Price of Free Website Testing
This is a debate that continues to rage on when it comes to the Internet... why should I pay for a solution when I can use a free one? We utilize many free applications - but given our experience in…
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Website Privacy Standards
Marty and I were up at the Social Media Club in Chicago held by the good folks at Edelman . The topic was Transparency in Social Media and the panelists were Tom Chernaik, CEO of Cmp.ly , Michael Kiefer, GM…
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It’s All About the Images
Every few weeks or so I'm bugging my boss to refill the stock photo budget. There's not a piece of content we distribute for ourselves or our clients that doesn't have some kind of representative image, graphic, or custom graphic…
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Free Shipping versus Discounting
I'm not so sure you can equate these two strategies of customer enticement. It seems to me that discounting is a great means of getting someone to your e-commerce site, but free shipping may be the way to increase conversion…
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An E-commerce Plugin For WordPress: WooCommerce
If you haven't had the chance yet to work with WooThemes, a fantastic theming membership for WordPress themes, you should. They do some amazing work. We had a developer package with them for quite a while before we started building…
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Marketing Automation with Aggregation and Syndication
We like to use big words in the marketing industry... aggregation and syndication are a couple of them - and they're very important. Aggregation - allows you to collect content from other sites and display them in yours. They could…
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How Do Colors Impact Purchase Behavior?
The science of colors is fascinating, in my opinion. Great designers - whether they're automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to…
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Marketing Conductors… err.. Consultants
When I started DK New Media , one of the decisions to make was actually how to brand the company. As I think about marketing and its evolution, I often compare it to a conductor and a symphony. As a…
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What Your Site Hierarchy Looks Like (Design, Index, Links, and Journey)
So many companies I work with focus so much of their time on their home page, navigation, and subsequent pages. Many of them are bloated, with unnecessary content and pages that no one reads - yet they still ensure they…