Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Reasons Why People Abandon Shopping Carts
You're never going to attain 100% of sales after someone adds the product to your shopping cart, but there's no doubt that it's a gap where revenue is slipping through. There are strategies to draw folks back in... remarketing is…
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Google Experiments in Google Analytics… Meh
Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which…
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Responsive Web Design
Ok, I'm old so I can remember this but you guys may not be able to. Do you remember when we used to be able to fix cars? A good Sears toolset and we were good to go... just needed…
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14 Logo Design Styles Characteristics That Inspire
Creating a compelling and memorable logo is essential for branding and can significantly impact a business's ability to attract and retain customers. A well-designed logo serves as a visual representation of a company's values, mission, and products or services. Here…
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Strategies for Effective Tweeting
I love the data in this report from Buddy Media and infographic from Fusework Studios. The data points to the opportunity businesses have to engage with customers when they are available, ask their followers to take action, and keep the…
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GROU.PS: Establish Your Own Social Network
UPDATE: It appears that significant reports of issues have been reported for GROU.PS. Thanks to one of our readers for bringing it to my attention. If you're looking to launch your own niche social network for customers or a specific…
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The Art of the Mobile Check-In
I'm not sure if I'm in the minority on geographic services, but I enjoy using Foursquare and checking in everywhere. The funny thing is that I don't often share my check-ins, nor do I ever take advantage of the specials…
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Lithium Customer Intelligence Center: From Customers to Superfans
In today's social-centric world, what customers say about the brand generate far more traction than any advertisement or paid content can deliver. It's no wonder marketers strain their ears to try and understand what the customer is saying about the…
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The Gold Rush for Top Level Domains
If you've not heard all the noise about TLDs, you probably aren't a billion dollar company (that's sarcasm). Personally, I despise the fact that the Internet Corporation for Assigned Names and Numbers (ICANN) has put these up for sale out…
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Is Paid Search Overtaking Organic Search?
Econsultancy recently did an article on how paid search results are dominating some search engine results pages . While this increases the overall value and revenue associated with the search engine results page, I'm not that optimistic that it increases…
