There are millions of e-commerce sites out there and, thankfully, developers, designers and consultants who work on e-commerce sites have tested practically every iteration of product page to maximize conversions. Invesp has published some fairly startling statistics when it comes to e-commerce sites:
- The average abandonment rate of shopping cart is 65.23%
- The average conversion rate of E-commerce store is only 2.13%
- The higher the average order value (AOV) the lower the product page effectiveness rate is
- For website with AOV less than $50, the effectiveness rate is at 25%.
- For website with AOV above $2000, the effectiveness rate is at 4-5%
Creating effective E-commerce product pages is extremely important for better customer experience and high conversion rates. Check out our Infographic to find out How to Create Effective E-commerce Product Pages in 21 simple steps. From the Invest Blog.