This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
Social Media and the Business Strategy
Seems like an appropriate cartoon (from Geek and Poke) after my presentation on Social Media and Business.
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Understand. Be on Brand. Build trust.
While Internet-based marketing tactics might be way cooler than some boring old print ad, that coolness factor doesn’t relieve you from doing basic branding work. All touchpoints are prime opportunities to increase your brand love with your target audiences. Understand how the person on the other side of the conversation is using that digital technology. At what level is she…
- Sales and Marketing Training
It’s Not The Effort That Amazes People
As with much technology, developing artificial intelligence (AI) is far more advanced and intricate than end-users realize. It’s not just utilizing a ton of computing power to target historical data to make predictions. It’s testing and iterating through multiple models. The ability to identify outlying data and either ignore it or focus on it, and the ability to scale these…
- Content Marketing
Trends in Recruiting Content Marketers
We’ve been blessed at our agency with great relationships with content marketing professionals – from editorial teams at enterprise companies, to offshore researchers and bloggers, to freelance thought leadership writers and everyone in between. It took a decade to put together the right resources and takes time to match the right writer to the right opportunity. We’ve thought about hiring…
- Mobile Marketing, Messaging, and Apps
The Thunderbolt is Killing the iPhone
Walter Piecyk, BTIG Research analyst claims the HTC Thunderbolt is actually outselling the iPhone in 28% of Verizon stores. I know why. This month we’re kicking off some posts on mobile devices. Understanding the technology that is being adopted is important for marketers to understand. Mobile Internet growth is accelerating much faster than anyone had expected. One example: searches of…
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There’s Plenty of Room…
There’s plenty of room for all God’s creatures. Right next to the mashed potatoes., originally uploaded by dullhunk. My Dad sent me this by email and it was simply too funny not to share. This is an advert for Saskatoon Restaurant, Greenville, South Carolina, and can be purchased as a T-Shirt. I’m also testing out Flickr’s ‘Blog this photo’ feature.…
- Mobile Marketing, Messaging, and Apps
Testing Leadership with Telecommuting
This evening I met with Pat Coyle and other Smoosiers at Pat’s Open House at Smaller Indiana Headquarters. One great discussion I had was with Lalita Amos, a Leadership Coach and Human Resource Specialist, Purdue Alumni, and Adjunct Professor at NYU. I had the pleasure of sharing the stage with Lalita when I spoke to the IABC about the use…
- Social Media & Influencer Marketing
New Media Manifesto: The 10 Rules Successful Businesses Must Follow In Today’s Era
Marketing has evolved from its humble beginnings with limited mediums like print and radio to encompass dozens of channels across television, direct mail, and billboards. Today, the digital age has ushered in thousands of platforms, primarily online, where brands interact with consumers. The rise of search engines and social media has empowered consumers, turning marketing into a two-way conversation. Now,…
- Content Marketing
Add Custom Backgrounds to WordPress 3
This month’s .net magazine arrived with a great section on WordPress 3 features. One of the features is the ability to change your background image on your theme. The code is really simple. In your theme functions.php file, add the following line: add_custom_background(); If your theme doesn’t have a theme functions.php file, just add one! It’s a default theme file…
- Marketing Infographics
Social Response and ROI by Industry
This is a fantastic infographic from Demandforce, Socially Devoted to YOU (I can hear the tune!). While many companies are struggling to measure the return on investment, the data in this infographic points to a problem much, much deeper. People are trying to connect with you through social media but you’re not there. It’s one thing to simply set up…
