This is a fantastic infographic from Demandforce, Socially Devoted to YOU (I can hear the tune!). While many companies are struggling to measure the return on investment, the data in this infographic points to a problem much, much deeper. People are trying to connect with you through social media but you're not there.
It's one thing to simply set up a Facebook Page for your business, but it's another entirely to actively engage customers in conversation, respond to feedback or questions in real-time, and be socially devoted to your fan base.
If you're not monitoring social media… it's a given that there will be no return on investment. This infographic breaks down each industry, their response, and their return on investment.