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Testing Leadership with Telecommuting

This evening I met with Pat Coyle and other Smoosiers at Pat’s Open House at Smaller Indiana Headquarters.

lalitaiv321One great discussion I had was with Lalita Amos, a Leadership Coach and Human Resource Specialist, Purdue Alumni, and Adjunct Professor at NYU. I had the pleasure of sharing the stage with Lalita when I spoke to the IABC about the use of Social Networks within companies.

Lalita made note that technology is actually forcing managers to become better leaders. One of the byproducts of telecommuting is that managers aren’t able to micromanage, judge one by their looks or listen to office gossip to create a false impression. Telecommuting requires managers to communicate effectively, manage schedules properly, trust their employees, set and maintain effective performance plans and goals, as well as gauge their personnel’s performance on their actual performance!

Nothing might put a weak leader over the edge than enacting a solid telecommuting program! Although it brings a host of other challenges, a great leader can drive incredible productivity through a program such as this, while improving employee satisfaction and retention. Of course, with the price of gas exceeding $4/gal, there’s a monetary incentive as well.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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