4A

American Association of Advertising Agencies

A trade association that represents advertising agencies in the United States. It was founded in 1917 and is headquartered in New York City. The 4A serves as a collective voice for its member agencies and works to advance the interests of the advertising industry.

The primary purpose of the 4A is to provide support, guidance, and resources to its member agencies. It offers various services and initiatives aimed at helping agencies navigate the evolving advertising landscape and stay ahead of industry trends. The association also serves as a platform for networking and collaboration among its members.

The 4A is involved in setting industry standards, promoting ethical practices, and advocating for the interests of its members at a legislative and regulatory level. It fosters a healthy and competitive advertising environment while promoting diversity, inclusion, and talent development within the industry.