Word Counter, Sentence Counter, and Character Counter (Removing HTML)

As with many of our Martech Zone Apps, I keep finding new tools that I need when I’m working with our clients. Whether it’s ensuring titles and meta descriptions are the correct lengths, or I’m trying to see how many characters I’m limited to when passing data, I’m often searching for and finding a word count or character count engine online.

Martech Zone Text Counter is a free browser-based writing analysis tool that gives you an instant breakdown of any text or HTML content. No account is required, nothing is sent to a server, and everything is processed locally in your browser.

Simply paste your content into the Text or HTML field, and the statistics update automatically as you type or edit. There’s no need to click a button to see your counts.

What Gets Measured

• Words — total word count across the entire input
• Characters (with spaces) — full character count including spaces and punctuation
• Characters (without spaces) — useful for platforms with tight character constraints
• Sentences — counted by sentence-ending punctuation (periods, question marks, exclamation points)
• Paragraphs — distinct blocks of text separated by a blank line, or <p> tags if HTML is pasted
• Lines — every non-empty line in the content
• Average Words per Sentence — a quick readability indicator; lower numbers generally mean easier reading
• Average Words per Paragraph — helps identify whether paragraphs are too dense or well-paced
• Estimated Reading Time — calculated at 238 words per minute, the average adult silent reading speed

You can paste raw HTML directly — the tool automatically detects it and strips all tags before counting, so you get stats on the actual readable content, not the markup. Block elements like </p> and headings correctly create paragraph breaks, while layout containers like <div> are ignored for paragraph counting purposes.

Process & Clean HTML

Clicking the Process & Clean button writes a stripped, normalized plain-text version of your content into the Clean Text field below. Extra spaces, redundant line breaks, and all HTML tags are removed, leaving clean prose you can copy elsewhere. Then you can copy the cleaned output to your clipboard in one click.