A-Roll
A-Roll is the acronym for Primary Video Footage.
Primary Video Footage
Not an actual acronym; this is a term used in film and video production referring to the primary footage in cinematography. Originating from the days of film editing, A-roll refers to the main footage featuring the central subject or action, while B-roll is used to provide supplementary context, cutaways, and visuals that enhance the storytelling, add depth to the A-roll, or cover edits. A-roll typically includes the main interviews, dialogues, or direct actions that drive the narrative forward, serving as the foundation upon which the story is built.
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