ADP

Account Data Platform

ADP is the acronym for Account Data Platform.

A technology solution that enables organizations to gather and analyze data about their customers and prospects to gain insights into their behavior, preferences, and needs. ADPs are designed to bring together data from a variety of sources, including CRM systems, marketing automation platforms, website analytics, social media, and other sources.

ADPs typically use advanced analytics and machine learning algorithms to analyze customer data and identify patterns, trends, and insights that can help businesses make more informed decisions about marketing, sales, and customer engagement. Some of the key benefits of an ADP include:

Improved Customer Understanding: ADPs help organizations gain a deeper understanding of their customers and prospects, enabling them to deliver more personalized and relevant experiences.
Enhanced Data Quality: ADPs consolidate data from multiple sources, enabling organizations to eliminate data silos and improve data quality.
Better ROI: ADPs help organizations optimize their marketing and sales efforts by identifying high-value customers and prospects and tailoring their engagement strategies accordingly, resulting in higher ROI.

Overall, an ADP is a valuable tool for any organization looking to improve its customer engagement and drive better business outcomes.

Abbreviation: ADP

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge