ADR

Attraction, Development, and Retention

A framework for hiring, developing, and retaining customers:

• Attraction: When hiring employees for sales and marketing roles, the Attraction phase involves strategies for attracting potential candidates with the right skills and qualifications. This can include job postings, career fairs, and leveraging online platforms to target individuals with relevant marketing and sales expertise.
• Development: In the context of building a sales and marketing team, Development means investing in the training and growth of your employees. This could include ongoing sales and marketing training, mentorship programs, and career development opportunities to enhance their skills and motivate them.
• Retention: Retaining talented sales and marketing professionals is essential for your team’s long-term success. This can involve creating a positive work environment, offering competitive compensation, and recognizing and rewarding outstanding performance. Retention strategies are crucial to preventing the turnover of valuable sales and marketing employees.

By applying the ADR framework to hiring employees for sales and marketing roles, you can ensure that you attract, develop, and retain a high-performing team that will contribute to your business’s success in those areas.

• Abbreviation: ADR