ASIN

ASIN is the acronym for Amazon Standard Identification Number.

Amazon Standard Identification Number

A unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization. Each product listed on Amazon receives an ASIN, which is used to manage inventory, track products, and index catalog pages for searching and browsing. An ASIN is typically a 10-character alphanumeric code, distinct for each product. For books, the ASIN is the same as the book’s ISBN, but for all other products, a new ASIN is generated when the product is uploaded to Amazon’s catalog. This system is essential for efficient product management and sales tracking on the platform.

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

ASIN

Amazon Standard Identification Number

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