CEX

CEX is the acronym for Centralized Exchange.

Centralized Exchange

A digital asset trading platform that is operated by a centralized organization, acting as an intermediary between buyers and sellers. Unlike decentralized exchanges (DEXs), which facilitate peer-to-peer transactions using blockchain technology, CEXs manage order books, custody user funds, and provide liquidity for smoother trading. They often require users to complete identity verification (Know Your Customer, or KYC) for regulatory compliance. While CEXs offer user-friendly interfaces, high-speed transactions, and customer support, they also introduce counterparty risk since users rely on the exchange to safeguard their assets.

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

CEX

Centralized Exchange

Related Martech Zone Content

The Expanding Blockchain Frontier: A Marketer’s Roadmap

Adblock Detected