CVB

Convention and Visitors Bureau

An organization that promotes a specific destination, such as a city or region, to potential visitors, including tourists and business travelers. The primary goal of a CVB is to increase the number of visitors to the area, thereby boosting the local economy through tourism and events.

Key roles and responsibilities of a CVB include:

1. Destination marketing: Promoting the area’s attractions, accommodations, and unique features to potential visitors through various marketing channels.
2. Providing visitor information: Offering resources and assistance, such as maps, brochures, and recommendations for local attractions, restaurants, and accommodations.
3. Attracting events and conventions: Working to bring meetings, conferences, conventions, and other events to the area by promoting the destination’s facilities and services.
4. Serving as a liaison: Acting as a connection point between local businesses, government agencies, and the tourism industry to foster growth and development.
5. Conducting research: Gathering and analyzing data on visitor demographics, spending habits, and trends to inform marketing strategies and measure the economic impact of tourism on the area.

CVBs are typically funded through hotel occupancy taxes, membership dues, and other revenue sources. They play a crucial role in shaping and promoting a destination’s image to attract visitors and drive economic growth.