DSA

Dynamic Search Ads

A type of Google Ads campaign that automatically generates ad headlines and targets based on your website’s content, rather than predefined keywords. Google uses its indexing technology to match user search queries to relevant landing pages, making DSAs ideal for advertisers with large websites or frequently changing inventories. While efficient and scalable, DSAs require a well-structured site and should be monitored to ensure ad relevance and avoid targeting low-value pages.

Additional Acronyms for DSA

• DSA - Digital Signature Algorithm