ECPA

Effective Cost Per Action

A metric used in digital advertising to measure the cost of each desired action that is taken by a user after clicking on an ad. An action could be a purchase, a form submission, a sign-up, or any other type of conversion that the advertiser has identified as a goal for their campaign.

Similar to ECPC, ECPA takes into account not only the cost of each individual click but also the effectiveness of the campaign in driving desired actions. It is calculated by dividing the total cost of the campaign by the total number of desired actions it generates.

ECPA is an important metric for marketers because it helps them to understand the real cost of acquiring desired actions from their ad campaigns. By monitoring and optimizing their ECPA, marketers can work to improve the performance of their campaigns and ensure that they are meeting their business goals effectively.

• Abbreviation: ECPA