EQL

Ecosystem Qualified Leads

Potential customers or leads identified and qualified through the broader ecosystem of partnerships and connections in an ecosystem-led growth strategy. This concept is closely related to the previous discussion of Ecosystem-Led Growth (ELG) in sales and marketing.

In an Ecosystem-Led Growth strategy, various partners, collaborators, and stakeholders within your ecosystem can contribute to identifying and referring potential customers. EQLs are leads that have come through these ecosystem connections and are considered qualified based on certain criteria, including factors like fit with your product or service, buying intent, and alignment with your target audience.

Generating EQLs involves leveraging the collective efforts of your ecosystem to identify and refer potential leads, which can be highly valuable for your sales and marketing efforts. EQLs often come with a higher level of trust and credibility since trusted partners or associates within the ecosystem refer them.

To effectively manage EQLs, organizations typically have systems and processes to track and nurture these leads, ensuring they move through the sales funnel and are provided with the correct information and support to convert them into customers. This collaborative approach to lead generation can be a powerful aspect of an ecosystem-led growth strategy in sales and marketing.

• Abbreviation: EQL