A global technology company that provides data and solutions to establish a safer, more effective advertising ecosystem, Integral Ad Science (IAS) is a leading player in the ad verification industry. Known for its suite of solutions designed to protect against ad fraud, increase viewability, and ensure brand safety, IAS helps digital advertisers measure the quality of their media, understand the consumer exposure experience, and assess the impact on consumer mindset metrics.
Products and Services
IAS offers a range of products for agencies, marketers, programmatic players, and media sellers. Their offerings cover various digital advertising supply chain aspects, from publishers to advertisers.
- For publishers: IAS provides tools that help to maximize inventory value, control content classification, and protect against invalid traffic.
- For advertisers: IAS offers solutions to verify that ads are viewable by real people, in a safe and suitable environment, and have an opportunity to be effective.
Technology and Channels
IAS's technology is designed to work across different channels, including display, video, mobile, and programmatic advertising, making it a comprehensive solution for ad verification needs.
Industry Affiliations
IAS is a member of the Interactive Advertising Bureau and works with the "Brand Integrity Program Against Piracy" initiative by the Trustworthy Accountability Group. The company is based in New York City with locations in Chicago, San Francisco, Berlin, London, Paris, Melbourne, Singapore, Sydney, Tokyo, and Pune.
Additional Acronyms for IAS
- IAS - Internet Access Service
