A nonprofit organization based in the United States, the Institute for Public Relations (IPR) focuses on research-driven insights to advance the science and art of public relations and corporate communications. Unlike trade associations, IPR does not offer accreditation or lobbying services. Instead, it serves as a think tank that bridges academic theory and business practice by producing, sharing, and promoting rigorous research relevant to PR professionals, marketers, and corporate leaders.
Research and Insights
IPR’s work spans a wide range of topics including measurement and evaluation, behavioral science, employee communication, reputation management, and the role of artificial intelligence in strategic communication. Its research is often used by corporate communication teams, agencies, and marketing executives to inform planning, demonstrate ROI, and improve stakeholder engagement.
- Measurement and evaluation: IPR provides frameworks and tools to assess the effectiveness of PR campaigns.
- Behavioral science: The organization explores how human behavior influences communication strategies.
- Employee communication: IPR offers insights into effective internal communication practices.
- Reputation management: Research focuses on maintaining and enhancing organizational reputations.
- Artificial intelligence: IPR examines the impact of AI on strategic communication.
Partnerships and Resources
Through partnerships with universities, practitioners, and thought leaders, IPR helps elevate the credibility and impact of public relations as a business-critical function. The organization offers whitepapers, case studies, and frameworks that are freely accessible to the global communications community.
- Universities: Collaborations with academic institutions to integrate research into educational programs.
- Practitioners: Engagements with PR professionals to apply research in real-world scenarios.
- Thought leaders: Partnerships with industry experts to shape the future of public relations.
Historical Context
Founded as the Institute for Public Relations in 1948, the Chartered Institute of Public Relations (CIPR) was awarded Chartered status by the Privy Council of the United Kingdom in 2005 and added "Chartered" to its name. As of mid-2025, CIPR has over 11,000 members. The association provides training and education, publishes a code of conduct, and hosts awards and events. It is governed by a board of directors led by a president who is elected each year.
