MAV is the acronym for Micro-Action Value.
A concept that focuses on understanding and quantifying the value of small actions taken by users in response to marketing efforts. These micro-actions can include likes, comments, shares, clicks, or other interactions with a brand’s content or advertising. By analyzing and attributing value to these micro-actions, marketers can gain insights into the effectiveness of their campaigns, optimize their strategies, and make more data-driven decisions.
- Abbreviation: MAV