MRM

Marketing Resource Management

MRM is the acronym for Marketing Resource Management.

Aa set of technologies, processes, and strategies used by businesses to manage their marketing resources more effectively and efficiently.

MRM is designed to help businesses streamline their marketing operations and optimize their marketing investments, by providing tools and resources to manage their marketing assets, workflows, and budgets. This can include a range of activities such as project management, asset management, budget management, and performance analytics.

MRM solutions typically provide a centralized platform for managing all aspects of marketing operations, including planning, execution, and analysis. They also enable collaboration and communication between different teams and stakeholders, and provide real-time visibility into marketing performance and ROI.

Overall, MRM is an important tool for businesses that are looking to optimize their marketing operations and improve the efficiency and effectiveness of their marketing investments. By streamlining their marketing workflows and optimizing their marketing resources, businesses can improve their marketing performance, reduce costs, and drive better business outcomes.

Abbreviation: MRM

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge