OTA

Online Travel Agency

Third-party websites allow consumers to book travel-related services, including hotel accommodations, flights, car rentals, and vacation packages. OTAs play a significant role in the travel and hospitality industry by:

• Providing a platform for consumers to compare prices and options across multiple service providers.
• Offering convenience through one-stop shopping for various travel needs.
• Offer exclusive deals or packages that may not be available directly through hotels or airlines.
• Increasing visibility for smaller or independent hotels and resorts.
• Offering user reviews and ratings to help travelers make informed decisions.

Popular OTAs include Agoda, Booking.com, Expedia, Hotels.com, Kayak, Orbitz, Priceline, Travelocity, Trip.com, and Tripadvisor.

While OTAs can benefit travelers and help properties reach a wider audience, they also typically charge commissions on bookings, leading many hotels and resorts to encourage direct bookings through their websites or reservation systems.

• Abbreviation: OTA

Additional Acronyms for OTA

• OTA - Over-the-Air