PQL

Product Qualified Lead

A type of lead that is generated based on a user’s interaction with a company’s product. Unlike traditional marketing leads that are generated through advertising or other promotional activities, PQLs are generated based on a user’s product usage and behavior.

PQLs are typically generated by tracking user behavior and engagement with a company’s product. This can include factors such as the features and functionalities that users are utilizing, the frequency and duration of their usage, and their overall engagement with the product.

PQLs are considered to be more valuable than traditional marketing leads, as they are generated based on a user’s demonstrated interest in a company’s product. This makes them more likely to convert into paying customers, as they have already demonstrated a level of engagement with the product.

PQLs are particularly useful for businesses that have a free or trial version of their product, as they can help to identify users who are more likely to convert into paying customers. By focusing on PQLs, businesses can improve their efficiency and effectiveness in generating leads and converting them into customers and can improve their overall revenue growth and business performance.

• Abbreviation: PQL