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• Point: This is the main argument or key message you want to convey. It should be clear, concise, and capture the essence of your communication.

Example: Our marketing automation platform reduces campaign launch time by 50%.

• Reason: This section provides your point’s logic, evidence, or rationale. It answers the Why? question and supports your main argument with facts or data.

Example: The platform streamlines workflow by integrating all marketing channels into a single dashboard and automating repetitive tasks, allowing marketers to focus on strategy rather than execution.

• Explanation: Here, you provide a specific case study, anecdote, or illustration that makes your point more tangible and relatable. Real-world examples help audiences better understand and remember your message.

Example: {Client} implemented our platform last year. Within three months, they reduced their campaign launch time from two weeks to just five days, allowing them to run twice as many campaigns with the same team size.

• Summary: This is where you recap your main point and its significance. It reinforces the key takeaway and often includes a call to action or next steps.

Example: Our marketing automation platform empowers teams to be more agile and productive by cutting campaign launch time in half. This means more campaigns, faster market response, and, ultimately, better ROI on marketing efforts. Schedule a demo today to see how it can transform your marketing operations.