ROE

ROE is the acronym for Return on Effort.

Return on Effort

As a complement to ROI, Content ROE enables performance metrics at the asset level to help teams optimize content and to introduce a data-based influence on future content and creative plans. It is also unique in that it takes into account the total effort that went into creating each asset.

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

ROE

Return on Effort

Related Martech Zone Content

7 Ways the Right DAM Can Optimize Your Brand Performance

Adblock Detected