SARS

Suspect, Approach, Resolve, Satisfy

A systematic approach to the sales process, guiding salespeople through the key stages of identifying, engaging, and converting potential customers into satisfied clients.

1. Suspect: Identify potential customers or leads interested in your product or service. This involves market research, lead generation, and prospecting.
2. Approach: Initiate contact with the potential customers or leads identified in the Suspect stage. This can be done through various channels, such as cold calling, email outreach, social media, or in-person meetings.
3. Resolve: Address the potential customer’s concerns, objections, and questions. This stage involves active listening, problem-solving, and demonstrating how your product or service can meet their needs.
4. Satisfy: Close the sale by ensuring that the customer is satisfied with the solution provided. This stage also involves follow-up activities to maintain customer satisfaction and encourage repeat business or referrals.

By following this framework, sales professionals can improve their efficiency, effectiveness, and overall sales performance. SARS is less commonly used compared to other sales acronyms like AIDA (Attention, Interest, Desire, Action) or BANT (Budget, Authority, Need, Timeline).

• Abbreviation: SARS