SPM

Sales Performance Management

A set of processes, tools, and techniques used to monitor, measure, and optimize sales performance in an organization. SPM solutions typically include tools for sales planning, quota management, sales forecasting, sales analytics, coaching, and performance tracking. The goal of SPM is to provide sales leaders with visibility into the sales pipeline, to help them make data-driven decisions, and to drive sales performance improvement. By providing sales teams with relevant training, coaching, and tools, organizations can improve sales performance and achieve their business goals.

• Abbreviation: SPM