SSAI

Server-Side Ad Insertion

SSAI is the acronym for Server-Side Ad Insertion.

A process in which ads are inserted into video content by a server before the content is delivered to the viewer’s device. This is different from client-side ad insertion (CSAI), where ads are inserted by the viewer’s device after the video content has been downloaded.

With SSAI, the ad insertion process happens on the server side, which allows for more control over the ad delivery and better ad targeting. SSAI also enables seamless ad transitions, which can improve the viewer’s experience by minimizing buffering and reducing latency.

SSAI is commonly used in over-the-top (OTT) streaming services, such as connected TV and video-on-demand platforms, as well as in live streaming events.

Abbreviation: SSAI

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge

Server-Side Ad Insertion

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