TCM

TikTok’s official platform for brands to discover, connect with, and collaborate with content creators. It serves as a centralized hub where marketers can browse and filter creators based on metrics like follower count, engagement rate, content category, audience demographics, and location.

Launched to streamline influencer marketing on the platform, TCM provides real-time performance data directly from TikTok, allowing brands to make informed decisions about potential partnerships. Creators must apply and be accepted into the marketplace, ensuring a level of quality and compliance with TikTok’s guidelines.

Brands can initiate campaigns, send collaboration invitations, negotiate deliverables, and track campaign results—all within the platform. The marketplace supports both organic creator campaigns and paid ads, making it a versatile tool for influencer-led marketing efforts.

TikTok also offers managed services through the Creator Marketplace for large-scale campaigns, helping brands coordinate with multiple influencers at once and optimize campaign performance.

Additional Acronyms for TCM

• TCM - Through-Channel Marketing