tCPM

Target Cost per Viewable Impressions

A bidding strategy used in online advertising, particularly in display and video advertising. It allows advertisers to specify the maximum amount they are willing to pay for 1,000 viewable ad impressions. Viewable impressions refer to the instances where an ad is displayed on a web page and is deemed viewable to the user, typically meeting industry standards for viewability.

By setting a target cost per 1,000 viewable impressions, advertisers can control their advertising costs and ensure that they are paying for ad views likely to be seen by their target audience. This strategy is particularly valuable for brand awareness campaigns, where the goal is to maximize the ad’s exposure to a relevant audience while maintaining control over costs.

• Abbreviation: tCPM