Allen Adamson

Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge and Shift Ahead, are used as textbooks in higher education business programs across the country. Allen is Co-Founder and Managing Partner of Metaforce, an elite marketing collective of the industry's top talent.