Alexander Bachmann's Articles on Martech Zone

Alexander Bachmann

Alexander Bachmann is the Founder and CEO of Mitgo, a global tech incubator focused on delivering innovative solutions and promoting entrepreneurship. Previously, he had founded Admitad as an affiliate network, which is now recognized as one of largest affiliate platforms for advertisers and publishers. Alexander has been in the martech space for over 20 years and has extensive expertise in MarTech/AdTech, Smart Shopping and IT-driven Startup Incubation sectors.
  • Creating Loyal Brand Ambassadors and Strengthening Your Brand Through Quality UGC

    Creating Loyal Brand Ambassadors and Strengthening Your Brand Through Quality UGC

    We recognize that now, more than ever, influencers and brand ambassadors are taking on a much bigger role in determining the future of brands. We’ve been working with them for a long time and during this period, we’ve also been refining our approach with them. Influencers play a significant role in shaping consumers’ purchase decisions: New research shows that 69%…

  • Ambassador Marketing Trends

    Ambassador Marketing Trends to Supercharge Your Marketing Efforts

    Brand ambassadors are key to forming strong connections between brands and their audiences. But in a rapidly evolving marketplace, where consumer preferences constantly change, brands must stay ahead of the curve.  So, how can brands maintain their competitive edge with the help of brand ambassadors? How else can brands deliver novel and meaningful experiences to their audiences? Key Ambassador Marketing…

  • Embedded Finance: Cash Flow and Affiliate Marketing

    Embedded Finance and How It Addresses Cash Flow Problems in Affiliate Marketing

    Recent technological developments are driving seamless payments and more cost-effective payment options. These factors make them a key driving force in the growth of embedded finance, a market whose value is projected to surpass $228 billion by 2028. What is Embedded Finance? Embedded finance, or embedded banking, refers to integrating financial services or tools within a non-financial company’s products, services,…

  • Martech Trends

    5 Trends in MarTech Shaping the Landscape in 2024

    MarTech is a crucial element of digital marketing campaigns, with an estimated value of nearly $670 billion last year. Effective marketing technology solutions help companies communicate with their prospects and customers while keeping up with the competition. The biggest problem for brands that want to keep up with the latest trends is that the best practices are constantly changing. Having…

  • Instant Payments for Affiliate Marketing

    Instant Payment is Becoming the New Normal For Affiliate Partnerships

    Did you know that the number of instant payment transactions is projected to grow by at least 289% between now and 2027? The global community is expected to perform more than 376 billion instant payments within that timeframe. Juniper Research This underscores a major shift in how businesses and customers prefer to pay: seamlessly and immediately. The notable rise in…

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