Alaina Chiappone's Articles on Martech Zone

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Alaina Chiappone

Alaina Chiappone is a publicist at Otter PR in St. Petersburg, FL. She has a Bachelor’s degree in public relations from the University of Florida. Previously, Chiappone worked in corporate communications, public affairs, and digital marketing. Her clients have included fashion, wellness, music, hospitality, fintech, and healthcare industries. In her spare time, Chiappone enjoys going to the beach, hosting friends, and is a former roller figure skating national champion.

Public Relations

Alaina ChiapponeDec 26, 2022

How Doctors Are Utilizing Social Media To Expand Their Online Reputation

Social media is a driving force in brand perception. Neglecting to build a presence on these platforms means missing an opportunity to reach a new audience. 75 percent of consumers acknowledge being influenced by online ratings and reviews when selecting a healthcare provider. The number of respondents who research physicians on social media specifically when making this decision shot up…

How Doctors Are Utilizing Social Media To Expand Their Online Reputation

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