Allan Levy's Articles on Martech Zone
Total articles: 1
Allan Levy
Allan Levy is the CEO of Alchemy Worx, leading a team that transforms how businesses communicate with their customers through data-driven email and SMS marketing. With more than 30 years of experience in online marketing and retention, Allan has helped companies ranging from $1 million to $10 billion in ARR unlock new revenue by aligning marketing and sales more effectively. Under his leadership, Alchemy Worx partners with over 100 eCommerce and service brands, increasing customer lifetime value by up to 300% through audience management and agile testing strategies.
- Allan LevyOct 13, 2025
Why SMS Messaging Is Having a Big Moment (and What Brands Need to Know)
There’s nothing wrong, per se, with Gmail’s Promotions tab. Anything that declutters a user’s inbox is probably worth applauding. But from a brand’s perspective, there’s something a little deflating about it, is there not? You spend all this time crafting…