Anuskha Lokesh's Articles on Martech Zone

Total articles: 1
Anuskha Lokesh

Anuskha Lokesh

Anushka Lokesh is the Head of Growth at Breinify, an AI-powered predictive personalization platform that helps consumer enterprises deliver relevant and personalized experiences at scale. She is an experienced marketing leader who has worked with iconic consumer goods companies like Anheuser-Busch InBev, where she launched and grew brands like Budweiser Magnum, Corona, Hoegaarden, and Stella Artois, and General Mills, where she worked in the New Ventures Group on new product launches. She has experience working internationally in India and Canada.
  • Customer Journey Length and Touchpoints
    Anuskha LokeshOct 10, 2022

    Customer Journeys Are Longer Than Ever; Here’s What Brands Should Know

    Consumer journeys are longer and more complex than ever. A huge portion of consumers who would have otherwise shopped in-store have made the switch over to digital channels and consumers who loved online shopping, to begin with, are even more invested now. This change in consumer behavior means that the survival of many brands relies heavily on making sure that…

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