Andrea Maconachy's Articles on Martech Zone

Andrea Maconachy

Andrea brings nearly 20 years of experience in data-driven strategy, planning and creative execution to her role as executive vice president of marketing for AllCampus. Amid significant growth at AllCampus over the past eight years, she has built a talented cross-channel and creative marketing team from the ground up that supports the dynamic needs of our partners and prospective students. Andrea is responsible for the marketing operations of over 100 higher education programs, and her proven track record of bringing strategic insight to the organization has contributed significantly to the organization’s growth. In addition to managing the marketing efforts of our partners, Andrea oversees the development and maintenance of the AllCampus brand, including working with other industry experts to elevate and promote the shared work we produce and its impact on the growing market for online education. Andrea graduated with honors from Miami University (Ohio) with a Bachelor of Science in Business and a concentration in Marketing.
  • Artificial IntelligenceHow Marketers Can Overcome AI Overwhelm

    How Marketers Can Overcome AI Overwhelm

    The AI boom is in full swing, but many marketers are still wondering whether AI is capable of truly delivering on its promises.  According to a recent survey of marketing leaders: Companies are only using generative AI 7% of the time for marketing activities. Similarly, 10% have begun using Large Language Models (LLMs) in their marketing work, while another 20%…

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