Andrea Maconachy's Articles on Martech Zone
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Artificial Intelligence
How Marketers Can Overcome AI Overwhelm
The AI boom is in full swing, but many marketers are still wondering whether AI is capable of truly delivering on its promises. According to a recent survey of marketing leaders: Companies are only using generative AI 7% of the time for marketing activities. Similarly, 10% have begun using Large Language Models (LLMs) in their marketing work, while another 20%…