Alicia Navarro's Articles on Martech Zone

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Alicia Navarro

Alicia Navarro is CEO and Co-founder of Skimlinks, a content monetization platform that helps websites get rewarded for the purchase intent created in their content. Prior to launching Skimlinks, she worked for over 10 years designing and launching mobile and internet-based applications in Australia and the UK. Since 2007, Alicia has grown the company to over 85 employees across offices in London, San Francisco and New York City.

Advertising Technology

Alicia NavarroMar 15, 2016

Skimlinks Data Provider Checklist – Asking the Right Questions

Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the data provider’s claims about data quality, reviewing results after implementation — and after the purchase was already made. But what…

Skimlinks Data Provider Checklist – Asking the Right Questions

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