Alicia Navarro's Articles on Martech Zone

Total articles: 1

Alicia Navarro

Alicia Navarro is CEO and Co-founder of Skimlinks, a content monetization platform that helps websites get rewarded for the purchase intent created in their content. Prior to launching Skimlinks, she worked for over 10 years designing and launching mobile and internet-based applications in Australia and the UK. Since 2007, Alicia has grown the company to over 85 employees across offices in London, San Francisco and New York City.

Alicia NavarroMar 15, 2016

Skimlinks Data Provider Checklist – Asking the Right Questions

Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Skimlinks Data Provider Checklist – Asking the Right Questions

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