Adam Ortman's Articles on Martech Zone

Total articles: 1

Adam Ortman

Adam Ortman is the senior vice president of growth and innovation at Generator Media + Analytics, a fully integrated media agency. Combining a decade of experience in the media agency arena with an academic foundation in consumer psychology, Adam evaluates leading and emerging digital, social, mobile, and e-commerce platforms and trends to determine how they can bring value to clients’ media investments.

Adam OrtmanMay 31, 2022

New Approaches to Digital Advertising After Third-Party Cookies Are No More

With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse when a change is announced in the digital world. Suddenly, there’s no milk or bread in the grocery store and Armageddon is…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

New Approaches to Digital Advertising After Third-Party Cookies Are No More

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