Alex Poulos's Articles on Martech Zone

Total articles: 1

Alex Poulos

Alex is Chief Marketing Officer at Crossbeam, leading Growth and Analytics, Content and Events, and Product Marketing. He has over 20 years of executive experience developing marketing strategies and leading global, integrated execution for software brands.

Alex PoulosNov 2, 2023

Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth

Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer. As buyers are bombarded with emails and ads originating from massively automated marketing and sales tools and utilizing AI-generated (GenAI) content at scale, the customer experience is becoming overwhelming and impersonal. The combination of these factors…

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Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth

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