Andrew Scott's Articles on Martech Zone

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Andrew Scott

Andrew Scott

Andrew Scott brings more than two decades of teaching and freelance marketing experience to his role at Rare Bird, where he transforms complex business concepts into compelling, high-performing content. Equally at home writing whitepapers for enterprise tech or brand copy for fast-moving startups, he’s known for his sharp attention to detail and strategic insight. A former professor with a marketer’s mindset, Andrew delivers versatile, voice-driven content that drives action across every stage of the funnel.
  • RareBird: Podcast in a Box™ Solves Remote Recording Challenges for Marketing Teams
    Andrew ScottApr 16, 2025

    Podcast in a Box™ Solves Remote Recording Challenges for Marketing Teams

    The Problem: Why Most Marketing Podcasts Fail Podcasts have become a powerful way for brands to build authority and connect with audiences on a deeper level. Marketing teams understand this, which explains why so many companies launch podcasts with enthusiasm and big plans. Yet the marketing podcast graveyard continues to grow. A quick glance at industry research reveals most podcasts…

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