Adam Shigem's Articles on Martech Zone

Total articles: 1

Adam Shigem

Adam Shigem is a strategist at Fell Swoop – a digital design firm in Seattle. Adam has over 4 years’ experience helping brands like Windows, Office 365, T-Mobile, and Brooks Running connect with their audience in meaningful ways across multiple channels.

Adam ShigemJun 16, 2024

How Companies Measure Success on X (Formerly Twitter): Metrics, Strategy, and Buyer Impact

X (formerly Twitter) has evolved from a real-time conversation network into a measurable performance channel that supports awareness, demand generation, customer intelligence, and brand authority. As the platform has matured, so have the ways companies define and measure success. What…

How Companies Measure Success on X (Formerly Twitter): Metrics, Strategy, and Buyer Impact

Free Martech Zone Tools

Adblock Detected